Visual identity : promoting and protecting the public face of an organization

Publication Data

• Title Visual identity : promoting and protecting the public face of an organization
• Author Susan Westcott Alessandri
• Publisher M.E. Sharpe
• Publication date 2009
• Publication location Armonk, N.Y.
• Language English

Contents

Introduction to basic concepts : what is visual identity?
Communicating a visual identity
Developing and launching a new visual identity
Changing an existing visual identity
Research as protection : visual identity audits
Beyond the law : protecting identity from the inside out
Trademark law
Copyright law.

Topics

• Organizational change
• 015482279

Visual identity : promoting and protecting the public face of an organization by Susan Westcott Alessandri. ISBN 9780765622662. Published by M.E. Sharpe in 2009. Publication and catalogue information, links to buy online and reader comments.