I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior
For a better exploration of metaverses as consumer experiences / Leila El Kamel
Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch
I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten
Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.]
Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.]
The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy
Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman
Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar
Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias
Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.]
Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio.
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Virtual social identity and consumer behavior. ISBN 9780765623959. Published by M.E. Sharpe in 2009. Publication and catalogue information, links to buy online and reader comments.
