v. 1. Consumer behavior : conceptual foundations / volume editor, Raymond J. Lutz ; contributors, Michael J. Houston, Peter L. Wright, Harold H. Kassarjian
v. 2. Consumer behavior : empirical research / volume editor, C. Whan Park ; contributors, William O. Bearden ... [et al.]
v. 3. Visioning the future / volume editor, Balaji C. Krishnan ; contributors, O.C. Ferrell, Rajan Varadarajan, Barton A. Weitz
v. 4. International marketing / volume editor, Abdolreza Eshghi ; contributors, Johny K. Johansson ... [et al.]
v. 5. Managerial marketing : the early years / volume editor, Can Uslay ; contributors, Rajesh Chandy ... [et al.]
v. 6. Managerial marketing : current thought / volume editor, Rajendra S. Sisodia ; contributors, David Aaker ... [et al.]
v. 7. Organizational buyer behavior / volume editor, Arun Sharma ; contributors, Evert Gummesson ... [et al.]
v. 8. Relationship marketing / volume editor, Atul Parvatiyar ; contributors, Adel El-Ansary ... [et al.].
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Legends in marketing. Jagdish N. Sheth by Jagdish N. Sheth. ISBN 9788132103004. Published by SAGE Publications in 2010. Publication and catalogue information, links to buy online and reader comments.
