Towards effective place brand management : branding European cities and regions :: ISBN 9781848442429 :: Edward Elgar 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Towards effective place brand management : branding European cities and regions
Contributors G. J. Ashworth, Mihalis Kavaratzis
Publisher Edward Elgar
Publication date 2010
Publication location Cheltenham
Language English

Topics

Place marketing :: Europe :: Case studies
Brand name products :: Europe :: Case studies
015495058

Catalogue Data

OBNB ID GBB031400
ISBN 10 1848442424
ISBN 13 9781848442429
Type BibliographicResource, Book
Dewey Classification 910.688

ISBD

P1053 xiv, 279 p.
P1042 Includes bibliographical references (p. 240-268) and index.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Towards effective place brand management : branding European cities and regions. ISBN 9781848442429. Published by Edward Elgar in 2010. Publication and catalogue information, links to buy online and reader comments.