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Military media management : negotiating the
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Military media management : negotiating the "front" line in mediatized war

Sarah Maltby

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Contents

Introduction
The utility of Goffman
Researching the British military
Outline of the chapters
What is media operations
The aims of media operations
Media operations as influencing activity
Media operations as public relations
Media operations as responsive
Media operations: an interactionist perspective
Impression management and the institutional self
Shaping the environment: the military contribution
Audiences: imagining and influencing
Audience groups
Generating audience responses
Defining war: control moves
Linguistic, visual and narrative control moves
Strategies and techniques
Defining war: strategic interaction
Tacit definitions
Competing definitions
Performing war: bounded impression management
The information system
Bounded impression management
Performing war: distanciated impression management
Intended observed actions
Unavoidably observable actions
Heightened visibility: the military contribution
The uncovering perception of the media
Impression management and mediatized war:
Negotiating the "front" line
Mediatized war
Media logic, military logic
Strategic interaction
The active imagined audience
Impression management and mediatized wars.

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Military media management : negotiating the "front" line in mediatized war by Sarah Maltby. ISBN 9780415580052. Published by Routledge in 2012. Publication and catalogue information, links to buy online and reader comments.

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