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The aging consumer
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The aging consumer

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Contents

Cognitive psychology and neuroscience of aging / Angela H. Gutchess
Spending patterns in the older population / Michael D. Hurd and Susann Rohwedder
Socioemotional selectivity theory : implications for consumer research / Aimee Drolet, Loraine Lau-Gesk, Patti Williams and Hyewook Genevieve Jeong
Aging-related changes in decision making / Ellen Peters
Do workers prepare rationally for retirement? / Gary Burtless
New choices, new information : do choice abundance and information complexity hurt aging consumers' medical decision making? / Stacy L. Wood, Judith A. Shinogle and Melayne M. McInnes
The ageing consumer and intergenerational transmission of cherished possessions / Carolyn Folkman Curasi, Linda L. Price, and Eric J. Arnould
Comprehension of marketing communications among older consumers / Carolyn M. Bonifield and Catherine A. Cole
Impact of age on brand choice / Raphaƫlle Lambert-Pandraud and Gilles Laurent
Why do older consumers tell us they are more satisfied? / Carolyn Yoon, Fred Feinberg, and Norbert Schwarz
Age-branding / Harry R. Moody and Sanjay Sood
Designing products for older consumers : a human factors perspective / Neil Charness, Michael Champion and Ryan Yordon.

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The aging consumer. ISBN 9781848728110. Published by Routledge in 2010. Publication and catalogue information, links to buy online and reader comments.

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