Includes index.
Identifying the opportunity
Researching the market
Developing the business plan
Funding alternatives
Raising capital
Think again or full steam ahead
Website marketing and e-commerce
Cash management
Pricing and costing
Sales and customer relations
Bookkeeping and administration
Employment and human relations
Conventional marketing
Purchasing guidelines
Taxation
Premises and business assets
Transportation
When small is no longer beautiful
More management accounting and reporting tools
Managing export business
Planning the end game.
Start up and run your own business : [the essential guide to planning, funding and growing your new enterprise] by Jonathan Reuvid. ISBN 9780749461133. Published by Kogan Page in 2011. Publication and catalogue information, links to buy online and reader comments.