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Books for sale : the advertising and promotion of print since the fifteenth century
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Books for sale : the advertising and promotion of print since the fifteenth century

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Contents

Sale advertisements for books printed in the fifteenth century / Lotte Hellinga
Selling the Biblia Regia: the marketing and distribution methods for Christopher Plantin's polyglot Bible / Julianne Simpson
Printed advertisements: some variations in their use around 1700 / Michael Harris
Advertising books in eighteenth-century Paris: evidence from Waddesdon Manor's trade card collection / Phillippa Plock
Many good books: advertising and the book trade in early nineteenth-century Ireland / Charles Benson
From protection to promotion: the uses of the book jacket / Alan Powers
The use and effect of literary prizes in the late twentieth century / Peter Straus
Advertising books online: yesterday, today and tomorrow / Udo Göllmann.

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Books for sale : the advertising and promotion of print since the fifteenth century. ISBN 9780712350853. Published by Oak Knoll Press in 2009. Publication and catalogue information, links to buy online and reader comments.

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