Machine generated contents note: Introduction
D. Buckingham &
V. Tingstad
Part I: History of Childrens Consumption
Valves of Adult Desire: The Regulation and Incitement of Childrens Consumption
G. Cross
Proper Toys for Proper Children: A Case Study of the Norwegian Company A/S Riktige leker (Proper Toys)
T. Korsvold
The Books That Sing: The Marketing of Childrens Phonograph Records, 1890-1930
J. Smith
Part II: Theory and Method in Research on Childrens Consumption
Commercial Enculturation: Moving Beyond Consumer Socialization
D.T. Cook
Subjectivities of the Child Consumer: Beings and Becomings
B. Johansson
Researching Things, Objects and Gendered Consumption in Childhood Studies
C. Mitchell
Part III: Practices of Contemporary Marketers
Childrens Virtual Worlds: The Latest Commercialization of Childrens Culture
J. Wasko
Creating Long-lasting Brand Loyalty or a Passing Craze? Lessons from a Child Classic in Norway
I. Hagen &
. Nakken
The Cute, the Spectacle and the Practical: Narratives of New Parents and Babies at The Baby Show
L. Martens
Part IV: Social Contexts of Childrens Consumption
The Stuff at Moms House and the Stuff at Dads House: The Material Consumption of Divorce for Adolescents
C.Collins &
M. Janning
The Dao of Consumer Socialization: Raising Children in the Chinese Consumer Revolution
R. Wrdahl
Those Who Have Less Want More. But Does it Make Them Feel Bad? Deprivation, Materialism and Self-Esteem in Childhood
A. Nairn, P. Bottomley &
J. Ormrod
Part V: Childhood Identities and Consumption
Branded Selves: How Children Relate to Marketing on a Social Network Site
H. Skaar
Hello Were only in the Fifth Grade!!: Childrens Rights, Intergenerationality and Constructions of Gender in Public Discourses about Childhood
M. Rysst
One Meets Through Clothing: The Role of Fashion in the Identity Formation of Former Soviet Union Immigrant Youth in Israel
D. Lemish &
N. Elias.
Childhood and consumer culture. ISBN 9780230227835. Published by Palgrave Macmillan in 2010. Publication and catalogue information, links to buy online and reader comments.