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Beyond de-westernizing communication research: an introduction / Georgette Wang
Eurocentrism in communication research: the problem and its contributing factors : de-westernizing communication: strategies for neutralizing cultural myths / Molefi Kete Asante
Emerging global divides in media and communication theory: European universalism versus non-Western reactions / Shelton Gunaratne
Globalizing media and communication studies: thoughts on the translocal and the modern / Marwan Kraidy
Orientalism, occidentalism and communication research /Georgette Wang
The promises of focusing on the particular De-Westernizing" communication studies in Chinese societies / Paul S.N. Lee
To Westernize or not: That's NOT the question / Wei-wen Chung
Pitfalls of cross-Cultural analysis: Chinese Wenyi Film and Melodrama Emilie / Yueh-yu Yeh
From cultural specificity to cultural generality: The possibility of universal universality
The geography of theory and the place of knowledge: Pivots, peripheries and waiting rooms / David Morley
Journeys to the west: the making of Asian modernities / Graham Murdock
Beyond the Dichotomy of Communication Studies / Guo-Ming Chen
Beyond ethnocentrism in communication theory: towards a culture-centric approach / Eddie C. Y. Kuo and Han Ei Chew
Deconceptualizing de-westernization: science of meaning as an alternative / Yaly Chao
Opportunities, limitations, and implications for future research: Whither Eurocentrism media, culture and nativism in our time / Gholam Khiabany
The Production of Asian theories of communication: contexts and challenges / Wimal Dissanayake
The definition and types of alternative discourses / Syed Farid Alatas
After the fall of the Tower of Babel: Culture-commensurability as a point of departure / Georgette Wang.
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De-westernizing communication research : altering questions and changing frameworks. ISBN 9780203846599. Published by Routledge in 2011. Publication and catalogue information, links to buy online and reader comments.