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The global imperative
Establishing the context
Doing your homework on global markets
Getting there with customers and suppliers
Creating a global footprint
Making communication happen
Negotiating cultural chasms
Positioning the product and brand
Making money
Discovering and using trends in international business.
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Global business : positioning ventures ahead by Michael R. Czinkota. ISBN 9780203875100. Published by Routledge in 2011. Publication and catalogue information, links to buy online and reader comments.