Machine generated contents note: List of figures; List of tables; Foreword; Introduction; 1. The virtuous circle of value creation in the sports industry; Annex: virtuous circle unleashed: the case of Valencia; 2. Value creation and performance criteria for sport entities; 3. National context and profit strategy of the sport entity: how to overcome the national borders of the sport entities?; 4. Value creation in two of the most prestigious Spanish football clubs: Real Madrid CF and FC Barcelona, period 2000-2006; 5. The proto-image of Real Madrid - implications for marketing and management; 6. Value creation from the organizational structure of a sports entity; Index.
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Value creation and sport management by Sandalio Gómez López-Egea. ISBN 9780521199230. Published by Cambridge University Press in 2010. Publication and catalogue information, links to buy online and reader comments.
