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Copycats : how smart companies use imitation to gain a strategic edge
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Copycats : how smart companies use imitation to gain a strategic edge

Oded Shenkar

Publication Data

Contents

Fat copycats
The science and art of imitation
The age of imitation
The imitators
Imitation capabilities and processes
Imitation strategies
The imovation challenge.

Topics

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Copycats : how smart companies use imitation to gain a strategic edge by Oded Shenkar. ISBN 9781422126738. Published by Harvard Business in 2010. Publication and catalogue information, links to buy online and reader comments.

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