Relationship management versus brand management in SME business-to-business marketing :: Maurizio Catulli :: University of Hertfordshire Business School 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Relationship management versus brand management in SME business-to-business marketing
Author Maurizio Catulli
Contributors Jonathan Gander, Jonathan Gander
Publisher University of Hertfordshire Business School
Publication date 2004
Publication location Hatfield
Language English

Descriptive Notes

Title from PDF title page (viewed on 26 May, 2010).
"International Marketing and Purchasing Group 2004 conference."

Topics

Customer relations :: Management
Relationship marketing
Branding (Marketing)
Industrial marketing :: Management

Catalogue Data

OBNB ID GBB066267
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 19 p.
P1042 Includes bibliographical references.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Relationship management versus brand management in SME business-to-business marketing by Maurizio Catulli. Published by University of Hertfordshire Business School in 2004. Publication and catalogue information, links to buy online and reader comments.