Making sense of information : a new role for the marketing researcher? :: D. V. L. Smith :: University of Hertfordshire Business School 2000 :: OBNB, the Open British National Bibliography

Publication Data

Title Making sense of information : a new role for the marketing researcher?
Author D. V. L. Smith
Contributors Nigel Culkin, Nigel Culkin
Publisher University of Hertfordshire Business School
Publication date 2000
Publication location Hatfield
Language English

Descriptive Notes

Title from PDF title page (viewed on 4 June, 2010).

Topics

Marketing research
Qualitative research
Knowledge management
Marketing :: Decision making

Catalogue Data

OBNB ID GBB068958
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 27 p.
P1042 Includes bibliographical references.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Making sense of information : a new role for the marketing researcher? by D. V. L. Smith. Published by University of Hertfordshire Business School in 2000. Publication and catalogue information, links to buy online and reader comments.