Matching, maximisation and consumer choice :: Victoria James :: Cardiff Business School 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title Matching, maximisation and consumer choice
Author Victoria James
Contributors G. R. Foxall, Cardiff Business School
Publisher Cardiff Business School
Publication date 2006
Publication location Cardiff
Language English

Descriptive Notes

Title from PDF title page (viewed on 9 June, 2010).
"June 2006."

Topics

Consumers' preferences :: Mathematical models
Consumer behavior
Brand choice

Catalogue Data

OBNB ID GBB071592
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 34 p.
P1042 Includes bibliographical references.

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Matching, maximisation and consumer choice by Victoria James. Published by Cardiff Business School in 2006. Publication and catalogue information, links to buy online and reader comments.