Cover image not available

What can brands do for consumers? : an exploration of brand consumption and identity among ethnic minority consumers in the UK

Ahmad Jamal

Publication Data

Title What can brands do for consumers? : an exploration of brand consumption and identity among ethnic minority consumers in the UK
Author Ahmad Jamal
Contributor Cardiff Business School
Publisher Cardiff Business School
Publication date 2007
Publication location Cardiff
Language English

Descriptive Notes

Title from PDF title page (viewed on 9 June, 2010).
"February 2007."

Topics

Consumer behavior
Brand choice
Brand choice :: Psychological aspects
Consumers' preferences
Minority consumers :: Great Britain
Ethnicity :: Great Britain

Catalogue Data

OBNB ID GBB071678
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 10 p.
P1042 Includes bibliographical references.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

What can brands do for consumers? : an exploration of brand consumption and identity among ethnic minority consumers in the UK by Ahmad Jamal. Published by Cardiff Business School in 2007. Publication and catalogue information, links to buy online and reader comments.