Brand-placement and consumer choice : an in-store experiment :: Valdimar Sigurdsson :: Cardiff Business School 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Brand-placement and consumer choice : an in-store experiment
Author Valdimar Sigurdsson
Contributors Hugi Saevarsson, G. R. Foxall, Cardiff Business School
Publisher Cardiff Business School
Publication date 2007
Publication location Cardiff
Language English

Descriptive Notes

Title from PDF title page (viewed on 9 June, 2010).
"May 2007."

Topics

Consumer bahavior
Branding (Marketing)

Catalogue Data

OBNB ID GBB071667
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 14 p.
P1042 Includes bibliographical references.

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Brand-placement and consumer choice : an in-store experiment by Valdimar Sigurdsson. Published by Cardiff Business School in 2007. Publication and catalogue information, links to buy online and reader comments.