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Brand-placement and consumer choice : an in-store experiment
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Brand-placement and consumer choice : an in-store experiment

Valdimar Sigurdsson

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Title from PDF title page (viewed on 9 June, 2010).
"May 2007."

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Brand-placement and consumer choice : an in-store experiment by Valdimar Sigurdsson. Published by Cardiff Business School in 2007. Publication and catalogue information, links to buy online and reader comments.

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