Product substitutability and the matching law :: Cardiff Business School 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Product substitutability and the matching law
Contributors G. R. Foxall, Cardiff Business School
Publisher Cardiff Business School
Publication date 2009
Publication location Cardiff
Language English

Descriptive Notes

Title from PDF title page (viewed on 10 June, 2010).
"August 2009, updated November 2009."

Topics

Consumers' preferences
Consumers :: Research :: Methdology
Substitute products
Reinforcement (Psychology)
Statistical matching

Catalogue Data

OBNB ID GBB071717
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 49 p.
P1042 Includes bibliographical references.

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Product substitutability and the matching law. Published by Cardiff Business School in 2009. Publication and catalogue information, links to buy online and reader comments.