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Introduction. Why increase media literacy?
Media literacy approach
Audience. Audience : individual perspective
Industry perspective on audience
Children as a special audience
Industry. Development of the mass media industries
Economic perspective
Current status
Content. Mass media content and reality
News
Entertainment content
Advertising
Interactive media
Effects. Proactive perspective on media effects
Broadening our perspective on media effects
Confronting the issues. Who controls the mass media?
Privacy with the media
Piracy with the media
Media violence
Media influence on sports
The springboard. Personal strategy for increasing media literacy
Helping others increase media literacy.
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Media literacy by W. James Potter. ISBN 9781412979450. Published by SAGE in 2011. Publication and catalogue information, links to buy online and reader comments.