Platform siphoning : ad-avoidance and media content :: Simon P. Anderson :: Centre for Economic Policy Research 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Platform siphoning : ad-avoidance and media content
Author Simon P. Anderson
Contributors Joshua Gans, Centre for Economic Policy Research
Publisher Centre for Economic Policy Research
Publication date 2010
Publication location London
Language English

Descriptive Notes

"Industrial organization."--Cover.
"March 2010."

Topics

Television advertising
Television advertising :: Cost effectiveness
Interactive multimedia
Home video systems :: Automatic control

Catalogue Data

OBNB ID GBB122968
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 384.551

ISBD

P1053 47 p.
P1042 Includes bibliographical references.

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Platform siphoning : ad-avoidance and media content by Simon P. Anderson. Published by Centre for Economic Policy Research in 2010. Publication and catalogue information, links to buy online and reader comments.