Machine generated contents note: List of figures; List of tables; 1. The new multinationals; 2. Traditional and new multinationals; 3. Diversification and vertical integration in traditional industries; 4. Market access and technology in durable consumer goods; 5. Serving global customers in producer goods; 6. Learning by doing in infrastructure and financial services; 7. Competing in hard and soft services; 8. The new multinational as a type of firm; Bibliography; Index.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
The new multinationals : Spanish firms in a global context by Mauro F. Guillén. ISBN 9780521516143. Published by Cambridge University Press in 2010. Publication and catalogue information, links to buy online and reader comments.
