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The myth of the ethical consumer
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The myth of the ethical consumer

Timothy M. Devinney

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Contents

Machine generated contents note: List of figures; List of tables; Preface; 1. The appeal and reality of ethical consumerism; 2. Social consumerism in the context of corporate responsibility; 3. Are we what we choose? Or is what we choose what we are?; 4. Ethical consumers or social consumers? Measurement and reality; 5. Rationalization and justification of social (non) consumption; 6. The ethical consumer, politics and everyday life; 7. Tastes, truths and strategies; Appendix; Index; References; Notes.

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The myth of the ethical consumer by Timothy M. Devinney. ISBN 9780521747554. Published by Cambridge University Press in 2010. Publication and catalogue information, links to buy online and reader comments.

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