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The erosion of the country of origin effect : a case study of a Swedish multinational company
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The erosion of the country of origin effect : a case study of a Swedish multinational company

Annette Hayden

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Title from PDF title page (viewed on 15 July, 2010).

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The erosion of the country of origin effect : a case study of a Swedish multinational company by Annette Hayden. Published by Centre for International Business Studies in 2000. Publication and catalogue information, links to buy online and reader comments.

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