On the marketing discipline
On the morphology of explanation
Explanation : issues and aspects
On the morphology of scientific laws
Scientific laws : issues and aspects
On the morphology of theory
Theory : issues and aspects
On scientific realism and marketing research
On science/nonscience, qualitative methods, and marketing research
On truth and marketing research
On objectivity and marketing research
On the resource-advantage (R-A) theory of competition
Competition theory, Alderson's market processes theory, and R-A theory
Strategy and R-A theory.
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Marketing theory : foundations, controversy, strategy, resource-advantage theory by Shelby D. Hunt. ISBN 9780765623638. Published by M.E. Sharpe in 2010. Publication and catalogue information, links to buy online and reader comments.
