Moviegoers' response to product placement : a mise-en-scene analysis :: Marco Nappolini :: Royal Holloway, University of London, School of Management 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Moviegoers' response to product placement : a mise-en-scene analysis
Author Marco Nappolini
Contributors Christopher E. Hackley, Christopher E. Hackley
Publisher Royal Holloway, University of London, School of Management
Publication date 2008
Publication location Egham
Language English

Descriptive Notes

Title from PDF title page (viewed on 23 July, 2010).

Topics

Product placement in mass media
Branding (Marketing)
Advertising :: Psychological aspects
Motion pictures :: Setting and scenery

Catalogue Data

OBNB ID GBB088450
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 21 p.
P1042 Includes bibliographical references.

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Moviegoers' response to product placement : a mise-en-scene analysis by Marco Nappolini. Published by Royal Holloway, University of London, School of Management in 2008. Publication and catalogue information, links to buy online and reader comments.