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Ethics and regulation of contemporary marketing communication practices : an exploration of the perceptions of UK-based consumers towards the ethical issues raised by product placement in British TV s

Rungpaka Tiwsakul

Publication Data

Title Ethics and regulation of contemporary marketing communication practices : an exploration of the perceptions of UK-based consumers towards the ethical issues raised by product placement in British TV s
Author Rungpaka Tiwsakul
Contributors Christopher E. Hackley, Christopher E. Hackley
Publisher Royal Holloway, University of London
Publication date 2005
Publication location Egham
Language English

Descriptive Notes

Title from PDF title page (viewed on 27 July, 2010).

Topics

Product placement in mass media :: Moral and ethical aspects :: Great Britain
Product placement in mass media :: Great Britain :: Public opinion
Consumers :: Great Britain :: Attitudes

Catalogue Data

OBNB ID GBB088881
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 15 p.
P1042 Includes bibliographical references.

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Ethics and regulation of contemporary marketing communication practices : an exploration of the perceptions of UK-based consumers towards the ethical issues raised by product placement in British TV s by Rungpaka Tiwsakul. Published by Royal Holloway, University of London in 2005. Publication and catalogue information, links to buy online and reader comments.