Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003.
Understanding global strategy
Diagnosing industry globalization potential
Building global market participation
Designing global products and services
Locating global activities
Creating global marketing
Making global competitive moves
Building the global organization
Regional strategy
Measuring industry drivers, strategy levers, organization factors, and regional focus
Conducting a global strategy analysis.
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Total global strategy by George S. Yip. ISBN 9780136089834. Published by Pearson in 2012. Publication and catalogue information, links to buy online and reader comments.
