Identifying hidden needs : creating breakthrough products :: Keith Goffin :: ISBN 9780230219762 :: Palgrave Macmillan 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Identifying hidden needs : creating breakthrough products
Author Keith Goffin
Contributors Fred Lemke, Ursula Koners
Publisher Palgrave Macmillan
Publication date 2010
Publication location Basingstoke
Language English

Topics

Marketing research
015561885

Catalogue Data

OBNB ID GBB064664
ISBN 10 0230219764
ISBN 13 9780230219762
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 xxiv, 261 p.
P1042 Includes bibliographical references and index.

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Identifying hidden needs : creating breakthrough products by Keith Goffin. ISBN 9780230219762. Published by Palgrave Macmillan in 2010. Publication and catalogue information, links to buy online and reader comments.