The economy and the unpopular incumbent
McSame versus the tax-and-spend liberal
McCain: out of touch/too old
Obama: not ready to lead
Period one:McCain gains energy (June 7-August 22)
Period two: impact of the vice presidential selections and conventions (August 23-September 9)
The impact of Sarah Palin and Joseph Biden
Period three: the campaigns confront the economic collapse (September 10-October 14)
Period four: the McCain surge (October 15-28)
Period five: be very, very afraid/be reassured (October 29-November 4)
Absentee and early voting in the 2008 campaign
Spending differences and the role of microtargeting
The effect of messages.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
The Obama victory : how media, money, and message shaped the 2008 election by Kate Kenski. ISBN 9780195399561. Published by Oxford University Press in 2010. Publication and catalogue information, links to buy online and reader comments.
