v. 1. The development of ideas for the marketing of services
v. 2. The creation of the sub-discipline of services marketing
v. 3. A focus on customer experience and the changing roles of customers and consumers
v. 4. Towards a unifying marketing approach through service.
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Service marketing. ISBN 9781849205740. Published by SAGE in 2010. Publication and catalogue information, links to buy online and reader comments.
