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Direct and digital marketing in practice
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Direct and digital marketing in practice

Brian Thomas

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On front cover: The Institue of Direct Marketing.
Previous ed.: published as Direct marketing in practice, Oxford : Butterworth-Heinemann, 2002.

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Direct and digital marketing in practice by Brian Thomas. ISBN 9781408127520. Published by A. & C. Black in 2011. Publication and catalogue information, links to buy online and reader comments.

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