Buy-in : saving your good idea from being shot down

Publication Data

• Title Buy-in : saving your good idea from being shot down
• Author John P. Kotter
• Contributor Lorne A. Whitehead
• Publisher Harvard Business Review Press
• Publication date 2010
• Publication location Boston, Mass.
• Language English

Contents

The death of a good plan
Saving the day in centerville, Part 1
Saving the day in centerville, Part II
Saving the day in centerville, Part III
The method
Four ways to kill a good idea
A counterintuitive strategy for saving your good idea
24 attacks and 24 responses
A quick reference guide for saving good ideas.

Topics

• Sales promotion
• Creative ability in business
• 015589544

Buy-in : saving your good idea from being shot down by John P. Kotter. ISBN 9781422157299. Published by Harvard Business Review Press in 2010. Publication and catalogue information, links to buy online and reader comments.