Marketing : the core :: Roger A. Kerin :: ISBN 9780078112065 :: McGraw-Hill Irwin 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing : the core
Author Roger A. Kerin
Contributors Steven William Hartley, William Rudelius
Publisher McGraw-Hill Irwin
Publication date 2011
Publication location New York
Language English

Topics

015605380

Catalogue Data

OBNB ID GBB085822
ISBN 10 0078112060
ISBN 13 9780078112065
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>4th 4th ed.
P1053 xlix, 500 p.
P1042 Includes bibliographical references and indexes.

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Marketing : the core by Roger A. Kerin. ISBN 9780078112065. Published by McGraw-Hill Irwin in 2011. Publication and catalogue information, links to buy online and reader comments.