Definition
Count the cost
Seven key elements
Introductory comments
Enhance your authority
Tactics and countermeasures
Negotiable variables-or tradeable concessions
Rules for making concessions
Looking for negotiable variables
Handling deadlock
Questions, questions, questions
Profiling for strategic level negotiation
The authority of your counterpart
Handling long-term negotiations
Post-purchase remorse can undo the close
Tough or effective?
Dos and don'ts
Four specific techniques
Final words.
How to negotiate effectively by David Oliver. ISBN 9780749461355. Published by Kogan Page in 2011. Publication and catalogue information, links to buy online and reader comments.