Social media marketing : game theory and the emergence of collaboration

Publication Data

• Title Social media marketing : game theory and the emergence of collaboration
• Author Eric Anderson
• Publisher Springer
• Publication date 2010
• Publication location Heidelberg
• Language English

Topics

• Internet marketing
• Social media
• Game theory
• 015612541

Social media marketing : game theory and the emergence of collaboration by Eric Anderson. ISBN 9783642132995. Published by Springer in 2010. Publication and catalogue information, links to buy online and reader comments.