v. 1. Innovating new products and services : the dimensions of innovations
v. 2. Orienting the firm for promoting innovations : establishing a culture of innovations
v. 3. Organizing to innovate : adapting the firm to innovate
v. 4. Launching new products and services : marketing innovations effectively.
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New products and services development. ISBN 9780857020536. Published by SAGE in 2011. Publication and catalogue information, links to buy online and reader comments.
