v. 1. Introducing B2B marketing
v. 2. Channels, chains and inter-organizational relationships
v. 3. Industrial networks and B2B marketing strategy
v. 4. B2B marketing programmes.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Business-to-business marketing. ISBN 9781849205467. Published by SAGE in 2011. Publication and catalogue information, links to buy online and reader comments.
