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New directions in campaigns and elections
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New directions in campaigns and elections

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Contents

Election administration : setting the rules of the game / Thad Hall and M. Kathleen Moore
Campaign finance : adapting to a changing regulatory environment / David B. Magleby
Polling : innovations in survey research / Brian F. Schaffner
Campaign management and organization : the use and impact of information and communication technology / Stephen K. Medvic
Campaign advertising : reassessing the impact of campaign ads on political behavior / Bryce Corrigan and Ted Brader
Voter mobilization : the scientific investigation of getting the electorate to the polls / Robert A. Jackson
Political parties : the tensions between unified party images and localism / Jeffrey M. Stonecash
Interest groups : back to basic questions / Clyde Wilcox
Media : the complex interplay of old and new forms / Diana Owen
Voting behavior : traditional paradigms and contemporary challenges / Andrew Dowdle, Pearl K. Ford, and Todd G. Shields
Congressional elections : why some incumbent candidates lose / Jamie L. Carson and Carrie P. Eaves
Presidential elections : campaigning within a segmented electorate / Scott D. McClurg and Philip Habel
State and local elections : the unique character of sub-national contests / Timothy B. Krebs and Jonathan Winburn
Election reform : what is expected, and what results? / Todd Donovan and Shaun Bowler.

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New directions in campaigns and elections. ISBN 9780415878838. Published by Routledge in 2010. Publication and catalogue information, links to buy online and reader comments.

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