v. 1. Research methodology: conjoint analysis, multidimensional scaling, and related techniques / volume editor, James Agarwal ; contributors, Wayne S. DeSarbo ... [et al.]
v. 2. Research methodology: research design and data analysis / volume editor, Lan Wu ; contributors, Michael J. Houston ... [et al.]
v. 3. Consumer behavior: information processing and decision making / volume editor, Ashutosh R. Patil ; contributors, Richard P. Bagozzi ... [et al.]
v. 4. Consumer behavior: attitude, intention, and choice behavior / volume editor, Tracey M. King ; contributors, Merrie L. Brucks ... [et al.]
v. 5. Marketing management and policy / volume editor, Can Uslay ; contributors, Thomas C. Kinnear ... [et al.]
v. 6. International and cross-cultural marketing / volume editor, Francis M. Ulgado ; contributors, John B. Ford ... [et al.]
v. 7. Marketing of services: retailing and health care / volume editors, Charla Mathwick, Neale Martin ; contributors, J. Ronald E. Goldsmith ... [et al.]
v. 8. Ethics, quality of life, and pedagogy / volume editor, Gina L. Miller ; contributors, O.C. Ferrell ... [et al.]
v. 9. Management information systems, technology, and marketing / volume editors, Sung S. Kim, Alka V. Citrin ; contributors, Rajdeep Grewal ... [et al.].
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Legends in marketing. Naresh K. Malhotra by Naresh K. Malhotra. ISBN 9788132105176. Published by SAGE in 2011. Publication and catalogue information, links to buy online and reader comments.
