v. 1. Marketing theory and orientations / volume editor, Ravi S. Achrol ; contributors, John C. Narver ... [et al.]
v. 2. Analytical marketing / volume editor, Robert C. Blattberg ; contributors, Anne Coughlan, Lakshman Krishnamurthi, Andris A. Zoltners
v. 3. Creating and managing the product mix / volume editor, Vankatesh Shankar ; contributors, Barry L. Bayus, Satish Jayachandran, Rajan Varadarajan
v. 4. Improving the role and practice of marketing / volume editor, Tim Ambler ; contributors, Patrick Barwise, Hugh Davidson, Winston Fletcher
v. 5. Strategic marketing / volume editors, Glen Urban ... [et al.] ; contributors, John Roberts ... [et al.]
v. 6. Globalization and international marketing competition / volume editors, Michael R. Czinkota, Charles J. Skuba ; contributors, Michael R. Czinkota ... [et al.]
v. 7. Marketing in the new economy / volume editor, Patrick J. Duparcq ; contributors, Patrick J. Duparcq ... [et al.]
v. 8. Broadening the concept and applications of marketing / volume editor, William L. Wilkie ; contributors, Alan R. Andreasen, Sidney J. Levy, Gerald Zaltman
v. 9. The social and ethical side of marketing / volume editor, Paul N. Bloom ; contributors, Sonya A. Grier, Patrick E. Murphy, Kash Rangan.
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Legends in marketing. Philip Kotler. ISBN 9788132105190. Published by SAGE in 2012. Publication and catalogue information, links to buy online and reader comments.
