v. 1. Marketing theory : the nature and scope of marketing / volume editor Paul Busch ; contributors John F. Gaski ... [et al.]
v. 2. Marketing theory : philosophy of science, foundations of marketing / volume editor Jagdip Singh ; contributors Carol Azab ... [et al.]
v. 3. Marketing theory : philosophy of science, controversies in marketing / volume editor Roy D. Howell ; contributors Kimberly B. Boal ... [et al.]
v. 4. Channels of distribution / volume editor James R. Brown ; contributors Adel I. El-Ansary ... [et al.]
v. 5. Macromarketing, ethics, and social responsibility, the development period / volume editor Scott J. Vitell ; contributors Tine de Bock... [et al.]
v. 6. Macromarketing, ethics, and social responsibility, the research tradition period / volume editor John R. Sparks ; contributors Linda Ferrell ... [et al.]
v. 7. Marketing management and strategy / volume editor Rajan Varadarajan ; contributors Terry Clark ... [et al.]
v. 8. Relationship marketing / volume editor Robert M. Morgan ; contributors F. Robert Dwyer... [et al.]
v. 9. Resource-advantage theory : the development period / volume editor O.C. Ferrell ; contributors Victoria L. Crittenden ... [et al.]
v. 10. Resource -advantage theory : the research tradition period / volume editor Dennis B. Arnett ; contributors Roger A. Layton ... [et al.].
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Legends in marketing. Shelby D. Hunt by Shelby D. Hunt. ISBN 9788132105206. Published by SAGE in 2011. Publication and catalogue information, links to buy online and reader comments.
