6. Successful New Product Development by Optimizing Development Process Effectiveness in Highly Regulated Sectors: The Case of the Spanish Medical Devices Sector / Aard J. Groen
7. Roadmapping at Printco: One Company's Experience / David Probert
8. Performance Measurement in Supply Chain Collaboration / Osman Serdar Basmaci
pt. III Innovation
9. Understanding Discontinuous Technology and Radical Innovation / Hugo Tschirky
10. Market Research for Radical Innovations
Lessons from a Lead User Project in the Field of Medical Products / Cornelius Herstatt
11. Relying on Experts: How to Effectively Gather Information for Innovation Projects from Market Specialists / Christopher Lettl
12. Generating Innovations through Analogies
An Empirical Investigation of Knowledge Brokers / Christian Luthje.
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Managing innovation driven companies : approaches in practice. ISBN 9780230245907. Published by Palgrave Macmillan in 2010. Publication and catalogue information, links to buy online and reader comments.
