"The present volume arises from an international conference held at University College London in 2009"--Acknowledgements.
Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow
Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan
The work of an Istanbulite imitasyoncu / Magdalena Crăciun
The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado
The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer
Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier
Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger
Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark
Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres
The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke.
Cultures of commodity branding. ISBN 9781598745412. Published by Left Coast in 2010. Publication and catalogue information, links to buy online and reader comments.