Creating powerful brands :: L. De Chernatony :: ISBN 9781856178495 :: Butterworth-Heinemann 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title Creating powerful brands
Author L. De Chernatony
Contributors Malcolm McDonald, Elaine Wallace
Publisher Butterworth-Heinemann
Publication date 2011
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.

Topics

Brand name products
015650460

Catalogue Data

OBNB ID GBB0B1709
ISBN 10 1856178498
ISBN 13 9781856178495
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>4th 4th ed.
P1053 xxv, 483 p.
P1042 Includes bibliographical references and index.

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Creating powerful brands by L. De Chernatony. ISBN 9781856178495. Published by Butterworth-Heinemann in 2011. Publication and catalogue information, links to buy online and reader comments.