How cool brands stay hot : branding to generation Y :: Joeri van den Bergh :: ISBN 9780749462505 :: Kogan Page 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title How cool brands stay hot : branding to generation Y
Author Joeri van den Bergh
Contributor Mattias Behrer
Publisher Kogan Page
Publication date 2011
Publication location London
Language English

Topics

Young consumers
Young adult consumers
Generation Y
Target marketing
Product management
015659467

Catalogue Data

OBNB ID GBB0B6535
ISBN 10 0749462507
ISBN 13 9780749462505
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xvii, 249 p.
P1042 Includes bibliographical references.

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How cool brands stay hot : branding to generation Y by Joeri van den Bergh. ISBN 9780749462505. Published by Kogan Page in 2011. Publication and catalogue information, links to buy online and reader comments.