Machine generated contents note:
Introduction
Analyzing the Market
Strategic Development
Leading Responsively
Marketing the Party
Communicating
Managing Delivery
Marketing Democratically
Conclusion: Political Marketing, Democracy and Partnership
Academic References
Practitioner Interview References.
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The political marketing game by Jennifer Lees-Marshment. ISBN 9780230537774. Published by Palgrave Macmillan in 2011. Publication and catalogue information, links to buy online and reader comments.
