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Measure what matters : online tools for understanding customers, social media, engagement, and key relationships

Katie Delahaye Paine

Publication Data

Title Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
Author Katie Delahaye Paine
Publisher Wiley
Publication date 2011
Publication location Hoboken, N.J.
Language English

Topics

Customer services :: Research
Social media :: Research
015674015

Catalogue Data

OBNB ID GBB0C4801
ISBN 10 0470920106
ISBN 13 9780470920107
Type BibliographicResource, Book
Dewey Classification 659.202854678

ISBD

P1053 xx, 252 p.
P1042 Includes bibliographical references and index.

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Measure what matters : online tools for understanding customers, social media, engagement, and key relationships by Katie Delahaye Paine. ISBN 9780470920107. Published by Wiley in 2011. Publication and catalogue information, links to buy online and reader comments.