Principles of contemporary marketing :: David L. Kurtz :: ISBN 9780538481779 :: South-Western 2012 :: OBNB, the Open British National Bibliography

Publication Data

Title Principles of contemporary marketing
Author David L. Kurtz
Publisher South-Western
Publication date 2012
Publication location Mason, Ohio
Language English

Descriptive Notes

"International edition"--Cover.
"Kurtz & Boone."
Rev. ed. of: Contemporary marketing. 1974.

Topics

015674049

Catalogue Data

OBNB ID GBB0C4835
ISBN 10 0538481773
ISBN 13 9780538481779
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>15th 15th ed.
P1053 xxxvii, 662, [115] p.
P1042 Includes bibliographical references and index.

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Principles of contemporary marketing by David L. Kurtz. ISBN 9780538481779. Published by South-Western in 2012. Publication and catalogue information, links to buy online and reader comments.