Targeting in advertising markets : implications for offline vs. online media :: Dirk Bergemann :: Centre for Economic Policy Research 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Targeting in advertising markets : implications for offline vs. online media
Author Dirk Bergemann
Contributors Alessandro Bonatti, Centre for Economic Policy Research
Publisher Centre for Economic Policy Research
Publication date 2010
Publication location London
Language English

Descriptive Notes

"September 2010."
"Industrial organization"--Cover.

Topics

Target marketing
Internet advertising

Catalogue Data

OBNB ID GBB1A4459
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1053 40 p.
P1042 Includes bibliographical references.

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Targeting in advertising markets : implications for offline vs. online media by Dirk Bergemann. Published by Centre for Economic Policy Research in 2010. Publication and catalogue information, links to buy online and reader comments.